Platform Selection: We established a presence on TikTok and Instagram, a critical move given the platforms' popularity with our desired younger demographic.
Content Creation: I created trendy, fun, and relatable TikTok videos that highlighted the lounge's unique offerings, including its alcohol-free beverages, cozy atmosphere, and community events.
Engagement Tactics: We leveraged popular TikTok trends and challenges to maximize reach and engagement, encouraging user-generated content and interactions.
STRATEGY
Reach: Over the course of the campaign, the lounge's Instagram and TikTok account reached 12.802 accounts
Follower Growth: The Instagram account gained 1,694 new followers, with 69.6% of this growth coming from non-followers
Demographic Engagement: We successfully
attracted a younger demographic, with 79.2% of the new followers being women aged 25-44, aligning perfectly with the client's target audience
THE RESULTS
CASE STUDY
BEVEES
Our client is a non-alcoholic beverage and bottle shop and lounge that has become a local favourite for its and innovative offerings and welcoming atmosphere.
However, the business wanted to expand its reach to a younger demographic and increase its visibility on
TikTok, a platform known for its popularity among younger audiences.
OBJECTIVES
Increase Ticket Sales to Events: Drive more
sales for the lounge's events, which are key to its community engagement.
Build a Stronger Community: Foster a sense of belonging among younger customers and make the lounge a hub for social gatherings.
Attract a Younger Demographic: Reach and engage with younger audiences, specifically those in their 20s and 30s, to grow the brand's following and customer base.